Silver Jewelry by Durango Silver Company

Silver Jewelry from the Southwest is different than Silver Jewelry made in other areas of the United States and the world. There is a certain flair about Southwestern Silver Jewelry that makes it so unique. It is in its origin from the Spaniards who originally brought the art of Silversmithing to this region in the mid 1860's. The Spaniards taught a Navajo Indian by the name of Atsidi Sani how to work with Silver and shortly after Silver Jewelry became very popular here in the Southwest. By the 1890's, Navajo's, Hispanics and Anglo's were making Silver Jewelry for a market that was relentless. Check out our informational page on Navajo Silver Jewelry History.

Southwestern Silver Jewelry

As people moved into Southwest, Silver Jewelry and Silver Turquoise Jewelry was purchased and worn by most people who lived in this area. Silversmiths and and Silver Jewelry manufacturers sprung up throughout Arizona, New Mexico and Colorado to make Silver Rings, Silver Bracelets, Silver Earrings, Silver Pendants and Silver Necklaces to fill a market that was growing by leaps and bounds fueld by the Californians and the influx of tourism to the Southwest. Turquoise also became very popular once the Grand Canyon became a National Park and a major attraction bringing a tremendous amount of tourism to the Southwest. A very large industry began producing Turquoise Silver Rings, Turquoise Silver Bracelets, Turquoise Silver Earrings, Turquoise Silver Pendants and Turquoise Silver Necklaces which were a major hit in Hollywood and then throughout southern California.

Silver Jewelry

Durango Silver Company has been in business now for almost forty years producing the finest quality Silver Jewelry and quality Silver Turquoise Jewelry for the upper class market. We focus on high quality Silver Jewelry craftmanship and authentic natural Turquoise of the highest quality. Our market is generally people that have purchased Silver Jewelry and/or Silver Turquoise Jewelry in the past and enjoy the Southwestern style of Jewelry. Most often, a person purchases a piece of Turquoise Fashion Jewelry, falls in love with it and then finds it to be inferior, they then seek quality Silver Jewelry or quality Silver Turquoise Jewelry that will last and then they start doing research to find there is a major difference between cheap production Western Silver costume Jewelry and actual handcrafted quality Silver Jewelry that has value.

Durango Silver Company produces high quality Silver Jewelry and Silver Turquoise Jewelry that is above and beyond most Southwestern Jewelry that you will find on the open market. We guarantee and stand behind our products 100% and cater to a wonderful group of individuals that enjoy the finest quality in their lifestyle. We hope you will think of Durango Silver Company when looking for all of your Silver Jewelry needs.